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Artificial Intelligence in Practice

A comprehensive practical program for people who want to use AI regularly across business, marketing, office productivity and decision-support workflows.

Beginner–advancedSelf-pacedComprehensive online courseHUF 99,900
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What is included?
01

Structured modules

A clear learning sequence with focused lessons and milestones.

02

Practical assignments

Assignments and knowledge checks designed for practical application.

03

Measurable progress

The system shows where you are and what the next step is.

DETAILED CURRICULUM

These are the topics covered in the course.

01

Using artificial intelligence for business

  • Introduction to AI fundamentals
  • AI and marketing in business development
  • Prompting fundamentals
  • Market research with AI
  • Strategy planning with AI
02

Content creation with AI tools

  • Principles for building and updating modern websites
  • Newsletter and email content creation
  • Website copy and SEO content
  • Creating Facebook, Instagram and TikTok content with AI
03

AI image editing

  • Editing templates with your own photos
  • Improving image quality and size
  • Removing product photo backgrounds
  • Text-to-image generation
04

Video editing, automation and avatars

  • AI-assisted video editing and background removal
  • Automatic Hungarian subtitles
  • Text-to-video generation
  • AI-assisted music creation
  • AI marketing automation software
  • Creating avatars for videos and presentations, including Hungarian
05

AI terms, rights and disclosure

  • Tool-specific terms of use
  • Ownership of AI-generated images and videos
  • When AI-generated content needs disclosure
06

Microsoft 365 Copilot – fundamentals and effective prompting

  • The role and benefits of AI in everyday work
  • How Copilot works across Microsoft 365 applications
  • Writing effective instructions and prompts
07

Word – writing and document management with Copilot

  • Creating professional text with Copilot
  • Automated document editing and formatting
  • Fast summary generation
08

Excel – data analysis and visualization with Copilot

  • Accelerated data analysis with Copilot
  • Automatic detection of trends and changes
  • Creating line, bar and pie charts
  • Suggestions for appropriate visualization formats
09

PowerPoint – presentation creation with Copilot

  • Creating fast and visually strong presentations
  • Building reports and presentation materials
10

Outlook – email writing and automation with Copilot

  • The role of AI in email writing
  • Creating effective and personalized content
  • Automating time-consuming email workflows
11

Calendar, time management and browser Copilot

  • Automated scheduling suggestions and conflict handling
  • Creating reminders and organizing events
  • Using the browser-accessible version of Copilot
  • Access across web, mobile, Windows and Microsoft Edge
12

Free AI tools and practical use

  • Free Copilot access in Microsoft Edge
  • Creating presentations with free AI tools
  • AI PDF readers and summarizers
  • Free AI tools for education and learning
  • Quiz-generation tools
  • Free and paid tools for research and analysis
  • Artificial intelligence and data privacy
NEXT LEARNING STEP

These courses best match the current learning direction.

01Artificial intelligence
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Introduction to Artificial Intelligence

A free introductory video covering AI fundamentals, major systems, practical use, data privacy and safe ways to get started.

02Artificial intelligence & marketing
Beginner–intermediateSelf-paced

Artificial Intelligence in Marketing

A practical AI marketing course covering research, strategy, prompting, content, image and video creation, automation and legal basics.